Traffic Safety Advisory Committee

That the Traffic Safety Advisory Committee recommends that:  Town Council direct the Communications Department to develop and implement a new Public Education Campaign to increase awareness of traffic safety issues/risks in the community.  The goal of this Public Education Campaign should be to encourage safe and responsible driving behaviours, while discouraging unsafe driving behaviours.  When developing this Public Education Campaign, the Communications Team should focus on addressing the most significant traffic safety issues in the community, including, but not limited to speeding, unsafe lane changes, unsafe passing, rolling-through stop signs, talking on cell phone or other forms of distracted driving.  The Public Education Campaign should promote safe driving practices, and adherence with applicable traffic laws and regulations.  The Communications Team should consult with other relevant stakeholders (e.g., the Ontario Provincial Police, the Region of Peel, etc.) when developing the Public Education Campaign.  The Communications Team should use the most appropriate communications channels (e.g., multi-media, social media, traditional media, messaging and mailouts, etc.) to reach residents in the Town of Caledon, with particular attention to new drivers.  The Communications Team should develop appropriate Key Performance Indicators (KPIs) or benchmarks to gauge the overall success of the Public Education Campaign with promoting safe driving practices.  When the

Whereas the Town of Caledon staff continue to evaluate and implement traffic calming and road safety measures throughout the Town of Caledon on an annual basis in alignment with municipal priorities and provincial guidance. Whereas the Traffic Safety Advisory Committee recognizes the importance of engaging residents in discussions related to traffic safety and community well-being; and Whereas community input is essential to ensure that traffic safety initiatives reflect the needs and priorities of all wards. Now therefore be it resolved that the Traffic Safety Advisory Committee recommends that Council direct staff to develop a community outreach plan for all wards in the Town of Caledon to be implemented in 2026 after the Province provides clear direction to the Town regarding measures to be implemented in place of automated speed enforcement, and with the goal of engaging with the community to receive input and feedback from residents on traffic safety concerns, and traffic calming and road safety measures; and That Traffic Safety Advisory Committee recommends that Council direct staff to provide updates through presentation, memo, or report, to be delivered at future 2026 meeting or meetings of the Traffic Safety Advisory Committee, summarizing the traffic safety measures implemented in 2025; outlining the plans for traffic calming and road safety initiatives for 2026; and reporting back on input received through the 2026 community outreach and engagement; and That the Tr

That the Traffic Safety Advisory Committee form working groups regarding Public Engagement and Community Outreach in accordance with sections 16.7 to 16.9 and 18.5 of the Town's Procedure By-law.